The Booth Babe Chronicles: Psychology Of Auto Show Marketing, With Special...
Thank you so much for the warm welcome last week! I appreciate all your comments and encouragement and look forward to sharing more about auto show life with you. A comment on my last column caught my...
View ArticleThe Booth Babe Chronicles: Punch Buggy Black And Blue
Automotive marketing – marketing in general, really – fascinates me. I have a business degree with a focus on marketing and spent many years studying the commercial machine of capitalism, along with...
View ArticleWho Cares About The Phoenix Auto Show?
No one cares, at least not among the automotive press, as to what happens at the (Phoenix) “Arizona International Auto Show” held every year over Thanksgiving weekend. There are no world or US...
View Article2012 New York Auto Show Preview
Among journalists, the New York Auto Show is consistently a favorite on “the circuit”. Is it the interesting product size of the Javits Center? Of course not. It’s the chance to have an OEM fly you out...
View ArticleFiat Passes on Milano Auto Show
If you were hoping to celebrate an early Christmas in Milan with Signore Marchionne next year, you’re out of luck: Fiat has declined an invitation to show at the 2014 Milano Auto Show in light of the...
View ArticleDoug Drives: Why Do We Still Do The Auto Show Thing?
I am writing to you today from Los Angeles, California, which is currently 65 degrees Fahrenheit (also known as 1.4 million degrees Celsius) and home to approximately 800 Mercedes G-Wagens per square...
View ArticleQOTD: When Will Automakers Start Putting on Their Own Auto Shows?
Ask anyone who was there, and attendees of this year’s North American International Auto Show will likely describe an event lacking luster. Depleted of energy. Devoid of the excitement that normally...
View ArticleQOTD: Can We Interest You In A Car Show?
There’s something ironic about it, and I don’t mean in the way Alanis Morissette uses the term: The media days at the major auto shows offer unmatched access to the vast majority of vehicles on sale in...
View ArticleHere Are the Brands That Won’t be Shipping Out to the Frankfurt Motor Show...
Frankfurt is the real deal when it comes to trade events. Germany’s International Motor Show is the oldest and, frequently, the largest exhibition of new vehicles and automotive engineering on the...
View ArticleNo Fixed Abode: They Paved the Auto Show, And Put Up An Exclusive Preview
Walking through Brooklyn, your humble author was confronted by a sign on a building that said, “We stay awesome 24/7, but we are only available in person,” followed by the company’s business hours....
View ArticleAutomakers Continue to Prioritize Technology Trade Shows and China
Automakers continue to snub mainstream automotive trade shows for CES, which is swiftly becoming one. Compared to Las Vegas’ Consumer Electronics Show, Asia’s nascent tech expo is exceptionally small...
View ArticleAutomotive Trade Shows Continue Losing Steam as Industry Spends Money Elsewhere
While automotive trade shows are likely to persist as a way of showing off major manufacturers’ freshest fleets, they’re losing relevance. Automakers continue to option smaller, less trade-focused...
View Article2019 Subaru Ascent: Subie Takes Another Shot at the Big Time
Subaru went heavy on the family values motif as it rolled out the 2019 Subaru Ascent three-row crossover at the 2017 Los Angeles Auto Show. The company used models portraying a happy family to show off...
View ArticleQOTD: The Most Outrageous Introduction?
This weekend, Chevy surprised all hands by unveiling its 2019 Silverado by way of Sikorsky helicopter at Texas Motor Speedway. Rising over Big Hoss, the world’s largest HD television screen, a red...
View Article2019 Mercedes-Benz G-Class – The Next Favorite Ride of Beverly Hills
The Mercedes-Benz G-Class, aka the G-Wagen or Geländewagen, is an automotive oddity. The current generation rides on a platform that predates your humble author, yet it remains a favorite of...
View ArticleNo Fixed Abode: Auto Shows In The Time Of Icebergs
I left Detroit at 4:51AM on Tuesday morning, pointed south for a three-hour drive that would terminate with the beginning of my workday. I could have taken the morning off, but I like to surround my...
View ArticleQOTD: Do Auto Show Media Days Matter to the Consumer?
Amid the Chicago Auto Show hoopla last week came reports that Mercedes-Benz was considering dropping out of next year’s Detroit Auto Show, news that has since been confirmed. I was invited to a dinner...
View ArticleAutumn in Detroit? North American International Auto Show Might Ditch January...
Anyone living north of, let’s be generous, the Mason-Dixon line or Ohio River, knows that January is probably the worst month in which to enjoy anything related to automobiles. Driving them, repairing...
View ArticleSeismic Shift: Detroit Auto Show Moves to June
The world’s automotive press can pack away their parkas after next year’s North American International Auto Show. In 2020, the circus will move to the month of June. This was not wholly unexpected....
View ArticleBark’s Bites: What If They Held an Auto Show and Nobody Came?
For those of you who haven’t been to the press days of one of the major American auto shows (Detroit, New York, Chicago, LA), I’ll briefly describe what they are like: many, many parties, a lot of free...
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